Founded Carrom City Club, a design-led venture that reimagines the classic Indian board game for the modern era, bridging heritage and high-end aesthetics.
Combining my design experience with newly learned woodworking skills, I launched Carrom City Club on Kickstarter and raised $298,000 in just 30 days. I built the entire brand identity and designed every touchpoint, from packaging and photoshoots to Instagram ads and influencer campaigns that reached millions of enthusiasts.