Launched a modern, design-forward interpretation of Carrom, transforming a childhood passion for the traditional Indian game into a fresh experience for both new and nostalgic audiences.
Combining my design experience with newly learned woodworking skills, I launched Carrom City Club on Kickstarter and raised $298,000 in just 30 days. I built the entire brand identity and designed every touchpoint, from packaging and photoshoots to Instagram ads and influencer campaigns that reached millions of enthusiasts.
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