Founder • Branding • 360º Campaign

Carrom City Club

Timeline
April 2024 - Present
Brand
Carrom City Club
Focus
Brand Design
Creative Strategy
Packaging and Experience
Web Design + UX
Campaign Execution

Founded Carrom City Club, a design-led venture that reimagines the classic Indian board game for the modern era, bridging heritage and high-end aesthetics.

Combining my design experience with newly learned woodworking skills, I launched Carrom City Club on Kickstarter and raised $298,000 in just 30 days. I built the entire brand identity and designed every touchpoint, from packaging and photoshoots to Instagram ads and influencer campaigns that reached millions of enthusiasts.

How it started

Community Collabs

Product Expansion

Shopify Integration