3Doodler's brand needed a refresh to build upon its humble Kickstarter beginnings and solidify its position as the go-to 3D pen for everyone.
I redesigned the visual brand to go back to basics, encouraging the creation of simple, scrappy 3D doodles. We needed to shift away from the 'that's beautiful, but I'm not artistic' mindset to an 'I can do that' attitude. I applied this design philosophy to develop the vision for the TVC, packaging, and online journey, ensuring a positive user experience throughout.
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