Branding • Packaging • UX

3Doodler
Create+

3Doodler Create+ in action
Timeline
September 2017 - Present
Brand
3Doodler Create+
Focus
Brand Design
Creative Strategy
Packaging and Experience
Web Design + UX
Campaign Execution

3Doodler's brand needed a refresh to build upon its humble Kickstarter beginnings and solidify its position as the go-to 3D pen for everyone.

I redesigned the visual brand to go back to basics, encouraging the creation of simple, scrappy 3D doodles. We needed to shift away from the 'that's beautiful, but I'm not artistic' mindset to an 'I can do that' attitude. I applied this design philosophy to develop the vision for the TVC, packaging, and online journey, ensuring a positive user experience throughout.

Results

Good design has proven success for our most popular adult 3D pen offering bumping it from a measly 3-star for the previous iteration to a now strong 4.3 star rating standing on Amazon right now.
High level stats since website redesign in 2018(?)

20%

YOY INCREASE INCONVERSIONS

x3

PROJECT DOWNLOADS

65%

DECREASE IN BOUNCE RATE

35%

YOY INCREASEIN REVENUE