Branding • Packaging • Video


June 2021 - Present
3Doodler Start &
3Doodler Start+
Brand Design
Creative Strategy
Packaging and Experience
TVC Storyboarding and Production
Campaign Execution

Building a brand for the world's first kid-safe 3D printing pen designed for children ages 6-13.

The challenge was to design a brand for a kid-safe 3D printing pen, positioning it not only as a toy but as an aspirational product that boosts children's creative confidence by bringing their projects to life. I spearheaded the design of the brand to appeal to both parents and children. This involved guiding designers to success and delivering on large-scale end-to-end products that impact the experience of hundreds of millions of customers. Additionally, I storyboarded, cast, and produced a video showcasing the myriad capabilities of the 3Doodler Start+.


The 3Doodler Start+ has received positive feedback from our users. We are currently sitting at a solid 4.4-star rating on Amazon with a plethora of positive feedback through multiple social channels and awards.

Here is some positive feedback from the campaigns and design led directions mentioned above.