Building a brand for the world's first kid-safe 3D printing pen designed for children ages 6-13.
The challenge was to design a brand for a kid-safe 3D printing pen, positioning it not only as a toy but as an aspirational product that boosts children's creative confidence by bringing their projects to life. I spearheaded the design of the brand to appeal to both parents and children. This involved guiding designers to success and delivering on large-scale end-to-end products that impact the experience of hundreds of millions of customers. Additionally, I storyboarded, cast, and produced a video showcasing the myriad capabilities of the 3Doodler Start+.